GSPANN X ContentHubGPT
When GPT was just starting to trend, Walmart sellers were still writing product descriptions manually; Wasting hours every week.
Process
01 PROBLEM
When GPT was just starting to trend, Walmart sellers were still writing and optimizing product listings manually.
Walmart Seller were spending hours on repetitive tasks.
>\ Sellers lacked automation for product descriptions, SEO, and taxonomy alignment.
>\ Manual workflows caused inconsistent content quality and slower go-to-market speed.
>\ Fragmented tools increased errors and cognitive load, affecting sales performance.
02 JOURNEY
Collaborated with Anurag Gupta and Sumit Kapoor (Co-Founders, Zorang) to conceptualize a scalable AI content management solution.
> Conducted market and user research with Walmart sellers to uncover inefficiencies.
> Defined user personas and mapped content creation workflows.
> Designed low-to-high fidelity wireframes in Figma with iterative feedback loops.
> Integrated OpenAI APIs to power content generation, taxonomy tagging, and SEO insights.
> Led the design team and tested AI-powered modules before GPT tools became mainstream.
> Positioned ContentHubGPT as a SaaS-ready platform for enterprise sellers.
03 SOLUTION
Designed and developed an AI-powered content automation platform that simplified the end-to-end process of managing product listings.
>\ Content Generation: AI-based copywriting tailored to Walmart's tone and SEO needs.
>\ SEO Enhancement: Automated keyword analysis and real-time optimization scoring.
>\ Taxonomy Alignment: Smart tagging and category matching for marketplace compliance.
>\ Dashboard UX: A clean, modular layout enabling fast navigation and seamless uploads.
>\ Branding: Minimal SaaS visual identity later adapted to GSPANN's enterprise design system.
After getting acquired was revamped to GSPANN's Design Language
04 RESULTS
After acquisition, ContentHubGPT became a core part of GSPANN's AI suite for digital commerce.
>\ 40% reduction in listing time
>\ 82% improvement in user engagement after UI/UX revamp under GSPANN.
>\ 30% increase in conversion rate for AI-enhanced content.
>\ 🧩 Platform played a key role in Zorang's acquisition by GSPANN.
>\ Now scaled for enterprise clients as part of GSPANN's GenAI suite.
