Derec/1DotMedia
On-chain actions were invisible — users felt no progress. Most users don’t realize how much value their on-chain actions generate — so they stop engaging.
Process
01 PROBLEM
In the growing Web3 landscape, trust and transparency were major barriers in professional networking and recruitment.
While traditional networks like LinkedIn relied on self-reported data, onchain professionals lacked verified credibility
>\ No system to verify onchain activity or skill-based contributions.
🧩 Recruiters couldn’t assess candidate reliability in decentralized environments.
🔍 Professionals lacked a unified identity connecting wallet actions, DAOs, and achievements.
💰 Web3 users had no incentive layer tied to their contributions or proof of work.
02 JOURNEY
Derec started as an idea incubated under 1DotMedia to solve “the LinkedIn problem of Web3.”
The goal was to validate professional credibility onchain while enabling decentralized hiring and collaboration.
> Conducted market validation via Web3 communities, analyzing user behaviors in DAOs and freelance ecosystems.
> Created user personas: Recruiter, Web3 Professional, and DAO Admin.
> Mapped existing pain points. Lack of proof-of-work, fragmented portfolio identities, and unverified job history.
> Collaborated with developers to design wallet-based authentication and activity scoring logic.
> Defined the product’s scoring engine. Translating wallet interactions into reputation metrics.
03 SOLUTION
Derec became a Web3-native professional networking platform powered by a scoring and reputation engine.
>\ Onchain Reputation Score: Aggregates activity across protocols and DAOs to create a verified professional score.
>\ Wallet-based Identity: Users sign in via wallet (Privy). No email or third-party dependency.
>\ Stake-to-Recruit Model: Employers stake tokens to ensure commitment and fairness in hiring.
>\ AI-Powered Professional Profiles: Auto-generate insights from users’ transaction histories and contributions.
>\ Reward & Incentive Engine: Users earn reputation tokens by contributing to verified communities.
>\ Web3 Resume: Combines portfolio projects, wallet activity, and reputation into a single verified identity.
>\ Network Layer: Engage with professionals, share DAO experience, and collaborate securely onchain.
04 RESULTS
Derec achieved significant validation during its early community testing phase and partnerships.
>\ 1,000+ wallets connected within first beta testing phase.
Improved recruiter confidence with verified identity checks.
>\ Average session time: 3.5 mins. Showing strong engagement with dashboard insights.
>\ Enabled early DAO pilots for skill-based bounties and verified contributions.
>\ Positioned Derec as a potential reward and incentive protocol for MiniPay and onchain projects.
